Kia Ora, Welcome to Purelocal®

100% New Zealand Owned, Designed and Made

From the rugged west coast of the North Island to the cold of the southern lakes, every piece of Purelocal clothing is designed and made for our environment and lifestyle. Hard wearing quality with a warm soft touch and subtle local styling.

 

2010 Winter range in stores now

The new season winter range is now in stores and features an exciting new range of Merino wool and cotton blend dresses, hoodies, tees and shirts for men and women.

View the winter women's range here

View the winter men's range here